To celebrate the best creatures of our planet, and strengthen consumers' emotional connection to Pedigree's brand, we created the content series "Learn From Dogs". Each film presents a personal story of someone who learnt an important life lesson from their four-legged companion. The first film features Dan the wounded veteran and his best friend Wally.
One Show 2017 - “Shortlist”
Unruly Awards 2017 - “Most loved US ad"
Art Director: Akos Papp
Copywriter: Laszlo Szloboda
Creative Directors: Greg Gerstner & Banks Noel
Associate Creative Director: Greg Ketchum & Tom Godici
BBDO NY, 2015