To educate teenagers about how addictive tobacco is, we created something fitting: an addictive mobile game. 
Players had to control an illustrated brain between two chains of nicotine molecules, and the more the brain touched the molecules,the harder it became to control it - just like in real life. The game was easy to lose, to make sure kids keep trying - and that our message comes across at the end. 
Senior Art Director: Akos Papp
Copywriter: Laszlo Szloboda
Executive Creative Director: Gary Resch
FCB NY, 2016

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