There are way more McDonald's restaurants in the U.S. than Burger King. So we thought: Let's turn their restaurants into BK's. Well, sort of; To promote the new Burger King app, we created the "Whopper Detour" - a burger special, that can only be unlocked from a McDonald's joint.
After the activation, The BK app jumped to #1 on the App Store, and was downloaded more than 1.5 Million times in the following weeks. The campaign was named amongst the "10 best ads of 2018" by Business Insider, "The 15 Best Marketing Stunts, Activations and Odd Creations of 2018" by Adweek, and "The 12 best Creative Ideas In 2018" by Forbes.
Associate Creative Director, Art: Akos Papp, Alex Sprouse
Associate Creative Director, Copy: Laszlo Szloboda
Group Creative Director: Gabriel Schmitt
Worldwide Creative Partner: Fred Levron
Chief Creative Officer: Ari Halper
FCB NY, 2018