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In 2019 I ranked as the 2nd most awarded creative in the world both by Cannes Lions and the One Show.
Hey there, and welcome. I'm a Creative Director based in NY, and this is my advertising portfolio. For the past 15 years I've worked with some of the world's best agencies to create award-winning and highly effective work for the world's biggest brands.
Also, recently I've immersed myself in the world of genAI, working with Darren Aronofsky and other amazing people to explore how to best tell stories with this new medium. Click on that star-looking button that's hovering above to see that work.
Scroll below for ads.
If you make it all the way to the bottom, you'll be rewarded with a funny photo of my face.
Enjoy!
Burger King
Whopper Detour
This was a big one.
It picked up close to 100 awards (including the Titanium Grand Prix), and was talked about on CNN, Forbes, Business Insider, the Wired, Fast Company, and GQ.
It also did these things:
37:1 ROI, Mobile sales tripled, Highest store visits in 4 years, Mobile app ranked #1 with 1.5 M app downloads in 9 days.
ACD-s: Akos Papp, Laszlo Szloboda, Alex Sprouse,
GCD: Gabriel Schmitt, CCO: Ari Halper, FCB NY, 2018
3X Grand Prix
5X Gold
3X Silver
1X Bronze
7X Shortlist
2X Graphite
5X Wood
2X Shortlist
1X Best in discipline
4X Gold
5X Silver
7X Bronze
4X Merit
2X Grand Clio
5X Gold
2X Silver
3X Bronze
4X Webbies
1X Gold
3X Grand Prix
3X Gold
1X Silver
2X Crystal
Most awarded
campaign 2019
1X Grand
2X Gold
1X Finalist
2X Grand LIA
8X Gold
2X Silver
2X Bronze
2X Finalist
COX Project Convey
For many on the autism spectrum, translating other people’s emotions can be difficult. When it comes to video chat,
this can prove to be arduous.
So we created a video chat prototype to translate emotions into emojis, in hopes that we can make connecting over video chat more inclusive.
2X Gold
1X Bronze
1X Shortlist
3X Gold
2X Silver
4X Merit
1X Gold
1X Silver
2X Bronze
1X Merit
4X Shortlist
1X Gold
1X Bronze
10X Shortlist
CD-s: Akos Papp, Nick Cade
ECD-s: Mike Bokman, Jason Rappaport, 180LA, 2022
2X Webbies
2X Shortlist
Results TBD
Labs Sessions
CD-s: Akos Papp & Nick Cade
ECD: Matthew Carey, Project Lead: Jamie Barrar
Google Labs, 2023-2024.
Through a new storytelling platform featuring experimental collaborations with visionaries,
we set out to harness human imagination and artificial intelligence to co-create the future together.
Check out the experiments here.
Shameless
plug
Where Will It Take You?
CD-s: Akos Papp & Matt Frierdich
GCD: Luke Flynn, ECD: Jono Paull
Mojo Supermarket, 2023
Facebook wanted to reach Gen Z.
So we created a whimsical campaign full of magical realism that shows where FB rabbit holes can take you*.
CD-s: Akos Papp, Jono Paull
Cara Mia Cecchini, Mia Rafowitz
AD: Lindsey Evans
Droga5, 2025
Chase Sapphire Reserve
The Hardest Working Business Card
Our challenge was to introduce the new Chase Sapphire Credit Card with a bold visal world, that features the card along with the daily hustle of business owners. So we collaborated with fashion photographer Jack Webb to create a world that works just as well on social as it does on Times Square.
Delta Airlines X Adobe
Faces Of Travel
A photo library driving industry-wide change.
With Faces of Travel, Delta extends its commitment to increasing representation in travel culture, from social media to tourism ads, while challenging stereotypes, and ushering a world where everyone feels seen.
The initiative offers a free digital media library with 1,000+ images of diverse travelers worldwide, available via Adobe Stock. Captured by Mexican Korean photographer Seo Ju Park, the collection showcases global travel highlighting the beauty of diversity.
1X Gold
CD-s: Akos Papp & Rodrigo de Castro Silva
Agency Founders: Sophie Ozoux & Kwame Taylor-Hayford
KIN, 2022
BNYMellon Podfast
~20% of people increase the speed when they listen to podcasts.
To prove to our target, who over-indexes in podcasts, that BNY Mellon's new "Consider Everything" campaign is more than just a tagline, we partnered with The Economist to make a podcast ad for these "podfasters." One that was impossible to speed through.
1X Bronze
1X Merit
1X Winner
1X Gold
CD-s: Akos Papp, Kevin Kearse, Nick Elliot,
ACD-s: Matt DeCoste, Alexis Garber, GCD: Jay Hunt, ECD: Pete Gosselin. Havas NY, 2020
CD-s: Akos Papp, Mary Ashton Burgh, Juliana Bonsanti,
GCD: Jay Hunt, CCO: Dan Lucey, Havas NY, 2021
Brooklyn Film Festival
If 2020 felt like a post-noir existential art-house film, one may wonder: how do actual post-noir existential art-house films feel these days? Find out at the Brooklyn Film Festival.
2X Shortlist
1X Finalist
FDA One leaves
3 out of 4 teenagers who start smoking, never quit.
To educate our teenage audience about this shocking fact, we developed a videogame where only 1 out of 4 players can escape.
1X Bronze
1X Finalist
ACD-s: Akos Papp, Laszlo Szloboda, AD: James Meiser, CW: Cecile Robertshaw, CD-s: Justin Chen, Lim Nguyen,
ECD: Gary Resch, CCO: Ari Halper, FCB NY, 2018
TDAmeritrade Abstract
When all major online brokers dropped their commissions to $0 in the fall of 2019, we had to concept, shoot, edit and ship a TV spot. In a week. And so we did.
CD-s: Akos Papp, Kevin Kearse, ACD-s: Kyle Janisch, Nick Novich, ECD-s: Pete Gosselin, Jay Hunt, CCO: Harry Bernstein, Havas NY, 2019
LG Oled B'N'Binge
While the high-end TV category was fighting pixel wars, we partnered with Netflix
to show how immersive it is to watch your favorite shows on the LG Oled.
1X Merit
ACD-s: Akos Papp, Laszlo Szloboda, Alex Sprouse,
ECD: Stu Mair, CCO: Ari Halper, FCB NY, 2018
FDA Don't Search it.
How do you get teenagers to do something?
You tell them not to do it.
This campaign was part of "The Real Cost", FDA's initiative that prevented apprx.
350K kids from smoking according to the CDC.
1X Silver
ACD-s: Akos Papp, Laszlo Szloboda, Creatives: Lex Beltrone, Jay Marsen, ECD: Gary Resch, CCO: Ari Halper, FCB NY, 2017
Pedigree Learn from dogs
Pedigree wanted to strengthen the emotional connection with its consumers, so we developed "Learn from dogs",
a platform that celebrates the positive effects dogs can have on our lives. The campaign launched with a short film
about a veteran with PTSD, and his four-legged teacher "Wally".
AD: Akos Papp CW: Laszlo Szloboda, CD-s: Banks Noel, Greg Gerstner, ECD-s: Tom Godici, Greg Ketchum CCO-s: Greg Hahn, David Lubars, BBDO NY, 2015
1X Merit
1X Bronze
Editor's pick
Most loved U.S. ad
GE The future is now
As part of GE's "Brilliant Machines" campaign, we shot a commercial featuring Michael J. Fox as our VO talent, and the time machine from Back to the future.
I might be biased, but when it comes to gas turbine ads, this one is my favorite.
AD: Akos Papp, CW: Laszlo Szloboda, ECD-s: Michael Aimette & Eric Cosper, CCO-s: Greg Hahn, David Lubars, BBDO NY, 2013
Ad of the Day
FDA Hacked
Kids don't care much about the consequences of smoking. So to get their attention, we compared the problem to something they are actually scared of. This campaign was part of "The Real Cost", FDA's initiative that prevented apprx. 350K kids from smoking according to the CDC.
Sr. AD: Akos Papp, Sr. CW: Laszlo Szloboda, CD-s: Justin Chen, Lim Nguyen, ECD: Gary Resch, CCO: Ari Halper, FCB NY, 2016
Virgin Atlantic
Union Jack Square
This is a fun little thing we did way back,
to promote Virgin Atlantic's NYC-London flights.
Creatives: Akos Papp & Laszlo Szloboda
CD-s: Michael Schachtner & Graeme Hall, CCO: Jim Elliot, Y&R, 2012
Editor's pick
Sometimes
I make non-client stuff
as well:
The Toilet book
This is how it all started. Two clueless dudes straight out of school who knew very little about advertising.
But we did know that Creative Directors had no time to browse through the hundreds of books piling up on their desks.
So we got them during the five minutes we knew they'd love some good reading material.
New Blood
nomination
Abroad
I enjoy directing and shooting stuff. This is a short video essay about a trip to Cuba.
Postcards from above
Google Maps meets the nostalgia of vintage postcards, from before Instagram and vintage filters were cool.
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HAVAS NY
Creative Director (2019 -)
Led creative on TDAmeritrade, and Wells Fargo.
Won the global 3M account.
Freelance Creative (2018-2019)
Mother NY
Stink Studios NY
Wunderman Thompson NY
Leo Burnett Chicago
Giant Spoon NY
FCB NY
Associate Creative Director (2017)
Senior Art Director (2015-2017)
Burger King, LG, FDA (The Real Cost), Nivea, Levi’s, Jamaica Tourism.
BBDO NEW YORK
Art Director (2014-2015)
Junior Art Director (2012-2014)
GE, Starbucks, VISA, HBO, FedEx, Pedigree, Belvedere, Lowe’s, Monster.com.
Y&R NEW YORK / SAATCHI & SAATCHI STOCKHOLM
Creative Intern (2011)
Virgin Atlantic, LG, Land Rover, PETA, Toyota, Pampers, Guinness.
MIAMI AD SCHOOL EUROPE
Art Direction (2010-2012)
HAVAS NY
Creative Director (2019 -)
Led creative on TDAmeritrade, and Wells Fargo.
Won the global 3M account.
Freelance Creative (2018-2019)
Mother NY
Stink Studios NY
Wunderman Thompson NY
Leo Burnett Chicago
Giant Spoon NY
FCB NY
Associate Creative Director (2017)
Senior Art Director (2015-2017)
Burger King, LG, FDA (The Real Cost), Nivea, Levi’s, Jamaica Tourism.
BBDO NEW YORK
Art Director (2014-2015)
Junior Art Director (2012-2014)
GE, Starbucks, VISA, HBO, FedEx, Pedigree, Belvedere, Lowe’s, Monster.com.
Y&R NEW YORK / SAATCHI & SAATCHI STOCKHOLM
Creative Intern (2011)
Virgin Atlantic, LG, Land Rover, PETA, Toyota, Pampers, Guinness.
MIAMI AD SCHOOL EUROPE
Art Direction (2010-2012)
Resume
Resume
HAVAS NY
Creative Director (2019 -)
Led creative on TDAmeritrade, and Wells Fargo.
Won the global 3M account.
Freelance Creative (2018-2019)
Mother NY
Stink Studios NY
Wunderman Thompson NY
Leo Burnett Chicago
Giant Spoon NY
FCB NY
Associate Creative Director (2017)
Senior Art Director (2015-2017)
Burger King, LG, FDA (The Real Cost), Nivea, Levi’s, Jamaica Tourism.
BBDO NEW YORK
Art Director (2014-2015)
Junior Art Director (2012-2014)
GE, Starbucks, VISA, HBO, FedEx, Pedigree, Belvedere, Lowe’s, Monster.com.
Y&R NEW YORK / SAATCHI & SAATCHI STOCKHOLM
Creative Intern (2011)
Virgin Atlantic, LG, Land Rover, PETA, Toyota, Pampers, Guinness.
MIAMI AD SCHOOL EUROPE
Art Direction (2010-2012)
Resume
HAVAS NY
Creative Director (2019 -)
Led creative on TDAmeritrade, and Wells Fargo.
Won the global 3M account.
Freelance Creative (2018-2019)
Mother NY
Stink Studios NY
Wunderman Thompson NY
Leo Burnett Chicago
Giant Spoon NY
FCB NY
Associate Creative Director (2017)
Senior Art Director (2015-2017)
Burger King, LG, FDA (The Real Cost), Nivea, Levi’s, Jamaica Tourism.
BBDO NEW YORK
Art Director (2014-2015)
Junior Art Director (2012-2014)
GE, Starbucks, VISA, HBO, FedEx, Pedigree, Belvedere, Lowe’s, Monster.com.
Y&R NEW YORK / SAATCHI & SAATCHI STOCKHOLM
Creative Intern (2011)
Virgin Atlantic, LG, Land Rover, PETA, Toyota, Pampers, Guinness.
MIAMI AD SCHOOL EUROPE
Art Direction (2010-2012)
HAVAS NY
Creative Director (2019 -)
Led creative on TDAmeritrade, and Wells Fargo.
Won the global 3M account.
Freelance Creative (2018-2019)
Mother NY
Stink Studios NY
Wunderman Thompson NY
Leo Burnett Chicago
Giant Spoon NY
FCB NY
Associate Creative Director (2017)
Senior Art Director (2015-2017)
Burger King, LG, FDA (The Real Cost), Nivea, Levi’s, Jamaica Tourism.
BBDO NEW YORK
Art Director (2014-2015)
Junior Art Director (2012-2014)
GE, Starbucks, VISA, HBO, FedEx, Pedigree, Belvedere, Lowe’s, Monster.com.
Y&R NEW YORK / SAATCHI & SAATCHI STOCKHOLM
Creative Intern (2011)
Virgin Atlantic, LG, Land Rover, PETA, Toyota, Pampers, Guinness.
MIAMI AD SCHOOL EUROPE
Art Direction (2010-2012)
Freelance Creative Director (2021-)
Wieden+Kennedy, Droga5, Accenture Song,
BBDO, Google Labs, Mother, KIN, McCann, 180LA,
DDB, Mojo Supermarket, Red Antler, VB&P, Virtue, Ro.Co
HAVAS NY
Creative Director (2019-2021)
Led creative on TDAmeritrade and Wells Fargo.
Won global 3M account.
Freelance Creative (2018-2019)
Mother NY, Stink Studios NY,
Wunderman Thompson NY,
Leo Burnett Chicago, Giant Spoon NY
FCB NY
Associate Creative Director (2017)
Senior Art Director (2015-2017)
Burger King, LG, FDA (The Real Cost),
Nivea, Levi’s, Jamaica Tourism.
BBDO NEW YORK
Art Director (2014-2015)
Junior Art Director (2012-2014)
GE, Starbucks, VISA, HBO, FedEx, Pedigree,
Belvedere, Lowe’s, Monster.com.
Y&R NEW YORK / SAATCHI & SAATCHI STOCKHOLM
Creative Intern (2011)
Virgin Atlantic, LG, Land Rover, PETA, Toyota,
Pampers, Guinness.
MIAMI AD SCHOOL EUROPE
Art Direction (2010-2012)
HAVAS NY
Creative Director (2019 -)
Led creative on TDAmeritrade, and Wells Fargo.
Won the global 3M account.
Freelance Creative (2018-2019)
Mother NY
Stink Studios NY
Wunderman Thompson NY
Leo Burnett Chicago
Giant Spoon NY
FCB NY
Associate Creative Director (2017)
Senior Art Director (2015-2017)
Burger King, LG, FDA (The Real Cost), Nivea, Levi’s, Jamaica Tourism.
BBDO NEW YORK
Art Director (2014-2015)
Junior Art Director (2012-2014)
GE, Starbucks, VISA, HBO, FedEx, Pedigree, Belvedere, Lowe’s, Monster.com.
Y&R NEW YORK / SAATCHI & SAATCHI STOCKHOLM
Creative Intern (2011)
Virgin Atlantic, LG, Land Rover, PETA, Toyota, Pampers, Guinness.
MIAMI AD SCHOOL EUROPE
Art Direction (2010-2012)
HAVAS NY
Creative Director (2019 -)
Led creative on TDAmeritrade, and Wells Fargo.
Won the global 3M account.
Freelance Creative (2018-2019)
Mother NY
Stink Studios NY
Wunderman Thompson NY
Leo Burnett Chicago
Giant Spoon NY
FCB NY
Associate Creative Director (2017)
Senior Art Director (2015-2017)
Burger King, LG, FDA (The Real Cost), Nivea, Levi’s, Jamaica Tourism.
BBDO NEW YORK
Art Director (2014-2015)
Junior Art Director (2012-2014)
GE, Starbucks, VISA, HBO, FedEx, Pedigree, Belvedere, Lowe’s, Monster.com.
Y&R NEW YORK / SAATCHI & SAATCHI STOCKHOLM
Creative Intern (2011)
Virgin Atlantic, LG, Land Rover, PETA, Toyota, Pampers, Guinness.
MIAMI AD SCHOOL EUROPE
Art Direction (2010-2012)
HAVAS NY
Creative Director (2019 -)
Led creative on TDAmeritrade, and Wells Fargo.
Won the global 3M account.
Freelance Creative (2018-2019)
Mother NY
Stink Studios NY
Wunderman Thompson NY
Leo Burnett Chicago
Giant Spoon NY
FCB NY
Associate Creative Director (2017)
Senior Art Director (2015-2017)
Burger King, LG, FDA (The Real Cost), Nivea, Levi’s, Jamaica Tourism.
BBDO NEW YORK
Art Director (2014-2015)
Junior Art Director (2012-2014)
GE, Starbucks, VISA, HBO, FedEx, Pedigree, Belvedere, Lowe’s, Monster.com.
Y&R NEW YORK / SAATCHI & SAATCHI STOCKHOLM
Creative Intern (2011)
Virgin Atlantic, LG, Land Rover, PETA, Toyota, Pampers, Guinness.
MIAMI AD SCHOOL EUROPE
Art Direction (2010-2012)
HAVAS NY
Creative Director (2019 -)
Led creative on TDAmeritrade, and Wells Fargo.
Won the global 3M account.
Freelance Creative (2018-2019)
Mother NY
Stink Studios NY
Wunderman Thompson NY
Leo Burnett Chicago
Giant Spoon NY
FCB NY
Associate Creative Director (2017)
Senior Art Director (2015-2017)
Burger King, LG, FDA (The Real Cost), Nivea, Levi’s, Jamaica Tourism.
BBDO NEW YORK
Art Director (2014-2015)
Junior Art Director (2012-2014)
GE, Starbucks, VISA, HBO, FedEx, Pedigree, Belvedere, Lowe’s, Monster.com.
Y&R NEW YORK / SAATCHI & SAATCHI STOCKHOLM
Creative Intern (2011)
Virgin Atlantic, LG, Land Rover, PETA, Toyota, Pampers, Guinness.
MIAMI AD SCHOOL EUROPE
Art Direction (2010-2012)
HAVAS NY
Creative Director (2019 -)
Led creative on TDAmeritrade, and Wells Fargo.
Won the global 3M account.
Freelance Creative (2018-2019)
Mother NY
Stink Studios NY
Wunderman Thompson NY
Leo Burnett Chicago
Giant Spoon NY
FCB NY
Associate Creative Director (2017)
Senior Art Director (2015-2017)
Burger King, LG, FDA (The Real Cost), Nivea, Levi’s, Jamaica Tourism.
BBDO NEW YORK
Art Director (2014-2015)
Junior Art Director (2012-2014)
GE, Starbucks, VISA, HBO, FedEx, Pedigree, Belvedere, Lowe’s, Monster.com.
Y&R NEW YORK / SAATCHI & SAATCHI STOCKHOLM
Creative Intern (2011)
Virgin Atlantic, LG, Land Rover, PETA, Toyota, Pampers, Guinness.
MIAMI AD SCHOOL EUROPE
Art Direction (2010-2012)
HAVAS NY
Creative Director (2019 -)
Led creative on TDAmeritrade, and Wells Fargo.
Won the global 3M account.
Freelance Creative (2018-2019)
Mother NY
Stink Studios NY
Wunderman Thompson NY
Leo Burnett Chicago
Giant Spoon NY
FCB NY
Associate Creative Director (2017)
Senior Art Director (2015-2017)
Burger King, LG, FDA (The Real Cost), Nivea, Levi’s, Jamaica Tourism.
BBDO NEW YORK
Art Director (2014-2015)
Junior Art Director (2012-2014)
GE, Starbucks, VISA, HBO, FedEx, Pedigree, Belvedere, Lowe’s, Monster.com.
Y&R NEW YORK / SAATCHI & SAATCHI STOCKHOLM
Creative Intern (2011)
Virgin Atlantic, LG, Land Rover, PETA, Toyota, Pampers, Guinness.
MIAMI AD SCHOOL EUROPE
Art Direction (2010-2012)
Congrats, you made it to the very bottom.
Here's the funny photo, as promised.
Anyway, if you'd like to chat,
please get in touch.
646-527-4855
Thanks for stopping by.