In the age of bingewatching, TV watchers care more about their favorite shows and characters than the tech-specs of their devices.
So to promote the LG OLED TV, we teamed up with some of Netflix’s most popular shows, such as "Stranger Things" and "Orange Is The New Black" and surprised superfans in a way they’ll never forget.
The campaign gained more than 20 Million total views, and was talked about on blogs, live TV, and celebrities' social media channels.
Directed by Jeff Tremaine
Associate Creative Directors: Akos Papp & Laszlo Szloboda
Executive Creative Director: Stu Mair
Executive Producer: Leelee Groome
Director: Jeff Tremaine
Production Company: Helo
FCB NY, 2017